Alliance and Leicester Moves into Car Insurance Market

Jan 11, 2007 UK financial services group Alliance and Leicester has entered the car insurance market with a pledge that it can beat the renewal quotes of other providers by at least GBP10.Alliance and Leicester claimed that, with its product, motorists would be able to save hundreds of pounds on insurance cover, or at least GBP10 on a renewal quote.Nathan Barber-Kebby, insurance manager at Alliance and Leicester, said: "By pledging to offer an unbeatable premium to those renewing their car insurance, we are continuing to do what we know best, challenging the established players in the market who may rely on customer apathy to retain business rather than delivering great value and giving people a good reason to switch."....

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