New Insurance Comparison Site Set for Major Marketing Push

Feb 18, 2007 UK internet insurance comparison business Gocompare.com has unveiled plans to launch a major GBP1.5million consumer marketing campaign in March.Gocompare.com, an independent start-up company based Newport, Wales, only went live in November 2006 but claims to already be making significant inroads into the rapidly expanding insurance comparison market. The company, which was set up by one of the key figures behind comparison site Confused.com, believes that it is breaking new ground in this niche market by comparing products on a like for like basis, not just purely on price.....

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